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The family behind sunrise

Sunrise was shaped by our early days of parenthood, particularly welcoming our first son during Covid - a time that felt quite isolating. That season showed us how deeply connection matters, and why building a sense of community around Sunrise is so important to us.

The second time around, the experience of motherhood shifted for Ash. It became about finding strength through movement, regaining confidence in her style, surrounding herself with uplifting people, and rediscovering a sense of purpose outside of the kids. Those experiences are woven into the heart of Sunrise.

We created Sunrise because we want our kids - and yours - to feel a level of love and connection that stays with them forever. We want them to know we are always with them, through every skate session and salty-haired afternoon.

- Ash & Damien

"We always want our kids to feel love more than anything"

We wanted to create a brand where:

We believe "you get what you pay for". Our 100% premium cotton tees are designed in Australia to be lived in, washed, and loved over and over again.

We traded the traditional for a palette of bold acid washes and gender-neutral tones like Lavender Haze and Ocean Spray

We want to leave the world better for our children. That’s why we’re committed to ethical production and eco-friendly practices that tread lighter on the planet

SUNRISE THE LABEL

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