Drop 2.0 – ‘Sleep is for the weak’

You know those nights where you dread bedtime because you just know there’s going to be multiple wakeups from different kids all night long?

The bedtime routine somehow drags from 6.30pm to 9pm.
“Mum, I need to wee.”
“Dad, I’m thirsty.”
“One more cuddle.”
“One more story.”

The list goes on.

Trust us — we get it. We’ve been through it all and honestly, we’re still in the trenches with both our kiddos when it comes to sleep.

The co-sleeping.
The breastfeeding.
The night terrors.
The spewy nights.
The random wakeups.

You name it — our household has lived it, just like yours.

And don’t even get us started on the early rising. Boy oh boy does our youngest love a 4am wakeup call. Then comes the mission of trying not to wake the other child while tending to the one who’s already up and ready to start the day.

BRUTAL.

But as exhausting as these seasons can feel, one thing we know for sure is we wouldn’t change it for the world.

And that is exactly why we created Drop 2.0 — ‘Sleep Is For The Weak’.

We created this drop to make parents feel a little less alone. Whether you’re having your early morning coffee after a rough night, trying to tire your little one out at the park, or sitting awake at 2am Googling “Is this normal?” — we are right there with you.

Every step of the way.

This drop is loud, playful, chaotic and real — because parenting is too.

We cannot wait for you to get your hands on these goodies when Drop 2.0 launches at 7pm on Thursday, 21 May.

Welcome to the tired parents club